Viral Advertising done right?

I have two major peeves when it comes to viral video. The first is commercially planted viral video that tries to pass itself off as 'organic', and the other is one that plagiarises another video that came before it.

Despite this, I found the following video quite entertaining - it's billed as a 'ladies' response' to the Jizz In My Pants video (which has almost 46 MILLION views on YouTube alone!), where the female analogue - worryingly enough - involves regurgitation.


In exchange for five seconds of product placement for a fake wedding ring that can be deployed from keyring when pervy plonkers are on the prowl, you get two and a half enjoyable minutes of procrastination. The video ends with the URL for mstaken.com, where you can buy the product that you probably didn't notice in the video.

Like its source material, the first minute or so is the most worthwhile:

Saddened as I am that there's even a market for a product like this, I'm pretty sure that it'd have no effect on 90% of men anyhow. Unless there's a feature in which a great big buff dude springs out of that little keychain and administers threatening looks, I reckon you're just paying $50 for a nifty keyring and a cute conversation starter at your knitting circle.